Fluid Form Studio
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Landscape as commercial strategy
Masterplans, public realm and landscape for developers, delivered with the numbers that matter to your return.
The studio
A practice built around delivery
2021
Established in Dubai
34
Projects since 2021
18
People in the team
3
Studios: London, Dubai, Istanbul
Clients
Aldar, DAMAC, Imkan, AD Ports Group, Madr Developers, ADEK, Serco, PIF, RCU.
Design partners
Gensler, 10 Design, X Architects, Medusa Architects, ICON, Atkins Realis, AECOM, Martha Schwartz Partners, Snohetta.
How we work
One team, many hats
One team carries the idea from first sketch to handover, then back into design — nothing is lost between consultants.
Designer
Concept to technical design, with parametric tools that keep the programme short.
Marketing partner
Landscape gives the launch its story, imagery and the places buyers are shown.
Cost adviser
Options are costed as they're drawn, so spend lands where buyers look.
Sales partner
Premium tiers and the outdoor offer are priced and pitched with your sales team.
Design guardian
The intent is protected through value engineering, all the way to completion.
Fluid Form Studio
Scales of Work
Master Planning
Placeholder — swap in the real description of this typology from the current site.
Residential Podium
Placeholder — swap in the real description of this typology from the current site.
Streetscape and Public Realm
Placeholder — swap in the real description of this typology from the current site.
Campus and Institutional
Placeholder — swap in the real description of this typology from the current site.
Data-Driven Landscape Design
Design that performs — by intelligence
We build the design from site data — solar, wind, shade, movement, soil — so every decision has a reason behind it.
User Behaviour
How people move shapes the plan
Desire lines, dwell points, shade-seeking, peak hours. We design around observed behaviour, not assumed behaviour.
Commercial Justification
Every move, commercially defensible
Usable hours gained, maintenance reduced, amenity value proven — landscape you can put in front of a board.
We don't just design,
we strategize.
Go to Design IntelligenceFluid Form Studio
Selected Works
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