Landscape Design Intelligence

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The shift

Look at any new launch.
What is on the billboard?

Since 2020, outdoor space moved from nice-to-have to deciding factor. In Dubai, developers now lead with amenities: the pool, the park and the podium garden come first. The apartment comes second. Landscape is usually budgeted as a percentage and trimmed late; we bring it in before concept stage instead, so it earns rather than gets cut.

66%

Outdoor space, reprioritized. Global buyers ranked it above almost everything else once lockdown ended, and developers followed.

1.5%

The line that decides the sale. The base landscape budget we plan with, as a share of GDV: small on the cost sheet, decisive on the brochure.

16–22×

A recent podium project, modelled. Every extra dirham spent on the landscape returned 16 to 22 times itself, by our own estimate.

The problem

Interiors get the budget. Outdoors get leftovers

A bench in full sun is just an expensive sculpture.

8 min

Average daily time outdoors in comparable developments

Thermally hostile

At 28°C people leave after about 8 minutes.

Visually flat

A uniform podium gives nobody a reason to linger.

Commercially silent

No dwell time means no terrace spend and no premium.

Source: FFS behavioural study, Rise by Athlon, Dubai, against comparable developments without comfort led design.

Fluidscape

Four layers. One site. One answer

Environment

Climate, shade and comfort, read from NASA and Google data and modelled to the site.

Behaviour

How people really use a space: dwell, activity and return visits.

Economics

What the landscape costs to build and what it earns back.

Time

How the planting grows, blooms and ages, month by month, matched to local nursery stock.

The logic

Design inputs in. Measurable money out

Landscape stops being a line item and becomes a lever.

Design input

Shade, seating, planting, water

Things a designer controls on day one.

Behaviour

Dwell time, activity, return visits

What people actually do with the space.

Outcome

Spend, premium, retention

What the developer and the operator are paid for.

Calibrated across our projects, measured on every new one

Environment · NASA data

Before we design, we read the planet

2024LondonDubaiSingapore
Mean air temperature11.2°C28.9°C27.8°C
Peak month, daytime high23.8°C Jul41.9°C Aug32.4°C Apr
Peak month, 24 h mean18.2°C Aug36.0°C Jul29.0°C Apr
Relative humidity86%61%86%
Wind at 10 m5.0 m/s3.7 m/s2.9 m/s
Solar, annual mean2.885.374.50
Solar, seasonal range0.58–5.843.64–6.993.87–5.42

16.6°C

Mean temperature gap, London to Singapore, at the same 86% humidity

Same air moisture. Completely different comfort problem.

One method. Three different problems

London

Capture sun. Block wind.

Solar swings tenfold, from 0.58 in December to 5.84 in June. Wind averages 5.0 m/s at 10 m.

Lever: Winter sun and shelter

Dubai

Shade and plant.

Daytime highs average about 42°C in July and August. Vegetated land is about 3.5°C cooler than desert.

Lever: Shade and planting

Singapore

Move air. Cool the night.

Temperature barely moves: 26.6–29.0°C all year. Humidity is 86%, wind only 2.9 m/s.

Lever: Airflow and night comfort

Source: NASA POWER monthly API (MERRA-2 reanalysis), 2024 values, Canary Wharf, Dubai Marina, Marina Bay. Solar in kWh/m² per day. Grid cell values set the regional boundary conditions for UTCI, not site microclimate. Also NOAA 1991–2020 normals, Dubai Airport; Gulf cities Landsat study, Annals of GIS, 2025.

The data stack

Open data explains the place. Ours explains the people

Open layers explain why a place is hot or cold. Ours explain who uses it and what it is worth. All of it is served through Google Earth Engine.

Open layers · NASA and Google

  • ClimateNASA POWER, MERRA-2
  • Surface heatNASA Landsat, ECOSTRESS
  • GreeneryNASA MODIS NDVI, Landsat
  • Night activityNASA Black Marble
  • Land, buildingsGoogle Dynamic World, Open Buildings
  • FootfallOpen pedestrian and city sensor counts

Fluidscape layers · built by us

  • Our sitesObserved behaviour on built projects
  • CoefficientsDesign to outcome links
  • Partner dataProperty value and uplift
  • Live pricingSupplier and nursery feeds

Ten layers, one site model

Resolution decides everything

Approximate pixel size, log scale

  • NASA POWER
    ~50 km
  • MODIS NDVI
    250 m
  • ECOSTRESS heat
    70 m
  • Landsat
    30 m
  • Dynamic World
    10 m
  • Our site model
    metres, on the plot

A climate grid is 5,000 times coarser than a land cover pixel.

Satellites are brilliant at weather and terrible at headcount. They explain why a place is hot or cold. They cannot count the people sitting in it. So we fuse every layer down to the plot and check it against our own UTCI modelling.

Proof

Rise by Athlon, Dubai

Landscape designed as two systems for two behaviours, then measured before and after occupancy.

The podium loop, Rise by Athlon, Dubai
The podium loop, Rise by Athlon, Dubai. Client: Aldar Properties.
Homes
1,243 apartments
Active loop
4.6 km, morning
Recovery loop
3.7 km, evening
Evening comfort target
UTCI 22–26°C

Measured before and after occupancy

People vote with their feet. We count

2.25×

More time outdoors

Baseline8 min
Rise18 min

Four degrees decides it. At 28°C people leave after about 8 minutes. At 24°C they stay for 18 or more.

Year one retention by outdoor use

5+ visits a week94%
1–2 visits82%
No visits71%

A 23 point retention gap between heavy users and non users.

Source: FFS behavioural study, before and after occupancy, Rise by Athlon, Dubai. Baseline: comparable developments.

Economics

Every dwell minute has a price

Cost model

What it costs to build

Cost per square foot from live nursery and supplier pricing, plus labour.

Value model

What it earns back

Retail spend, unit premium, retention and eligibility for sustainable finance.

45%

Less irrigation water: 1.2M to 660k m³ a year against a conventional baseline. Rise by Athlon.

7–19%

Property value associated with mature trees. US Forest Service research review.

0.3°C

Cooler air for every 10% of canopy cover. WRI, drawing on a Nature Communications meta analysis.

The return

What is the price per square foot of a landscape project?

The spend is the same either way. What that spend returns is not: the same budget, modelled through our process, compounds into a different outcome by handover.

Project Start$250MStandard Baseline$300MFluid Form Studio+50% Value Added / $325M

Time · The fourth layer

A garden that improves with age

We forecast bloom, colour and upkeep from month 1 to month 36, so the garden looks its best with minimal maintenance.

Bloom calendar · who flowers when

JFMAMJJASOND
Hellebore
Allium
Salvia
Geranium Rozanne
Echinacea
Aster
Feather reed grass
In flower Seedheads standing Leaf or dormant

Month 1 of 36 · Year 1

Structure first

Form and seedheads chosen so the garden reads well in winter too.

Right plant, right place

Species matched to soil, light and moisture, so they thrive unaided.

Layered communities

Dense mixed planting that closes over bare ground.

Illustrative bloom windows for a UK bed, from the Fluidscape plant model. Interest score, ground cover and upkeep hours are tracked every month from month 1 to month 36.

Supply · Time meets the nursery

From planting plan to purchase order

Plant palette

Chosen for the site and the calendar. Bloom, structure and ageing, month by month.

Nursery match

Matched to local inventory. Every species checked against what nurseries near the site actually grow.

Live price

Priced from the supplier list, by size, quantity and availability, not a rule of thumb.

Cost per sqft

Updates as the design moves. Swap a drift and the cost band follows.

Out of stock? The forecast still holds

When a species is unavailable, Fluidscape proposes a substitute with the same bloom window, height and colour, so the month by month picture does not break.

Mature planting on a residential podium

Cost-Driven Design

The same design. A managed cost curve

Every landscape can be delivered across a range of investment levels without changing the idea behind it. Planting maturity, paving grade and furniture specification move stage by stage, so a project's budget is met without cutting the design that gives it value. Select a specification to jump to its full walkthrough below.

Packages

Luxury landscape specificationPremium value landscape specificationSmart specification landscapeEssential landscape specification

Maximum quality

The output

What lands on your desk

Comfort maps

UTCI by season, for year 1, year 5 and year 15.

Shade forecast

Canopy and shade as the trees grow.

Dwell forecast

Where people will stop, and for how long, zone by zone.

Cost bands

Cost per square foot from live nursery and supplier pricing.

Value case

Spend, premium and retention, written for the board.

Bloom calendar

A month by month planting forecast, month 1 to 36.

Where it applies

One engine. Three scales

Same engine, different invoice.

Masterplan

Masterplan

Finance grade evidence. Growth modelled and monitored over 30 years supports sustainable finance, natural capital reporting and Biodiversity Net Gain.

Residential

Residential

Premium and retention. Podiums and courtyards where comfort and planting justify the price and keep residents for longer.

Retail and hospitality

Retail and hospitality

Dwell becomes spend. Terraces and streets where every extra minute is another coffee.

Why it cannot be copied

A weekend can copy the screen. Not the evidence

Data loop

Every project adds measured behaviour. A copycat starts at zero.

Validated

Tested on real sites, not on assumptions.

Right to measure

Measurement after occupancy is written into our contracts.

Judgment

Analysis delivered by people who built the places.

Every project makes the next one sharper

Next step

Let’s put it on a real site

We are looking for a London pilot: a developer, architect or investor with a plot and a question.

Start a conversation

Specify with intention

A landscape does not need to become a different design to become more economical. The specification can evolve while the spatial idea remains intact.